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Which of the following is FALSE about Association Rule Analysis? Check all that apply. Its rules can be evaluated using the Matching coefficient. It helps

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Which of the following is FALSE about Association Rule Analysis? Check all that apply. Its rules can be evaluated using the Matching coefficient. It helps retailers make up-sell decisions. It requires information on frequency of events. It is also known as Market Basket Analysis Arule can have a Lift Ratio less than 1

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