Which of the following is FALSE about customer referrals $($i$.$e$.,$ which one is NOT true?$)?$ Incentivized referral campaign is a common method to increase customer referrals A customer's real value to a firm can be more than a CLV approach would predict Customers tend to find referrals more trustworthy than other forms of advertising Highest customer lifetime value $($CLV$)$ customers always generate the highest customer referral value $($ CRV$)$