Which of the following is involved in the consumers post-purchase behavior?

I am giving you this one because it is really hard to figure out in section 6-4

Question options:

1)	Customer call center connections at various points

2)	Decision-making

3)	Cold calls answered

4)	Develop brand loyalty

2) q01-002

What can a letter to a consumer post-purchase telling the consumer they have chosen their purchase wisely possibly do for a consumer?

But you should be able to find this response in Section 6-4

Question options:

1)	Reduce cognitive dissonance

2)	Enable a clearer vision of the purchase in the mind of the consumer

3)	Increase social media traffic

4)	Encourage consumers to post positive feedback on the company blog.

3) q01-003

Routine purchases are considered as what type of products?

Exhibit 6-2

Question options:

1)	High-involvement

2)	High turnover

3)	Low-involvement

4)	Low response

4) q01-004

What is the best way to promote low involvement products?

Read section 6-4b

Question options:

1)	Through street kiosks

2)	Through billboards

3)

Car radio

4)	Attractive packaging

5) q01-005

The consumer who is out on a shopping expedition set on buying this springs newest fashions would be considered to have what kind of involvement?

Section 6-4a - see the last 5 paragraphs

Question options:

1)	Situational

2)

Product

3)

Enduring

4)

Emotional

6) q01-006

Showrooming might be used in which of the following incidences?

Section 6-4a - see the last 5 paragraphs - but also think about your personal experiences. And you dont have to buy it online.

Question options:

1)	Purchasing a car

2)	Buying a dog

3)	Buying groceries

4)	Purchasing liquor

7) q01-007

Which of the following is a means of getting customers into the loyalty loop?

Look this one up on your own

Question options:

1)	A contact email provides alternatives

2)	A representative reviews a consumer survey

3)	Reordering Is automated

4)	A sale banner ad moves across the website

8) q01-008

Which of the following groups would be considered a secondary membership group?

Section 6-7a

Question options:

1)

Friends

2)	The Accountants Association

3)	An upscale neighborhood

4)

Facebook

9) q01-009

Which of the following would be an example of selective exposure?

Section 6-9a - you need to exercise your critical thinking on this one after you read the section

Question options:

1)	A consumer decides that one brand is better than another.

2)	A consumer buys a brand that supports her notion that bigger is better.

3)	A consumer decides that the brand of whitening tooth paste is better for them than the competing brand

4)	The consumer only notices the fresh bread in the bakery but not the desserts.

10) q01-010

Which level of Maslows needs hierarchy is appealed to through an ad for the ultimate luxury you deserve, a second home?

Section 6-9b and you need to think this one through

Question options:

1)	Physiological

2)	Self-esteem

3)

Safety

4)

Social

11) q01-011

Companies promote stimulus discrimination to encourage what response among consumers?

Section 6-9c

Question options:

1)	Product differentiation

2)	Stimulus generalization

3)	Conceptual learning

4)	Experiential learning

12) q01-012

Content marketing is used mostly for which purpose by marketers?

Section 7-2

Question options:

1)	Generating quick sales

2)	Consumer-to consumer promotion

3)	Building brand awareness and leads

4)	Increasing online sales and loyalty

13) q01-013

A real estate firm would be considered what type of business customer?

Section 7-4

Question options:

1)

Reseller

2)	Institution

3)	Distributor

4)

Producer

14) q01-014

On a government contract put out for bid, how will the contract be awarded in most cases?

Section 7-4c

Question options:

1)	Highest quality

2)	Lowest price

3)	Best past performance

4)	Most experience

15) q01-015

How does the North American Industry Classification System for the North American Free Trade Agreement (NAFTA) group companies together?

Section 7-5

Question options:

1)

By locale

2)

By Region

3)	By general revenues

4)	By production process

16) q01-016

Which of the following specifies a general characteristic of business demand versus consumer demand?

I am giving you this one because it is not clear in the readings.

Question options:

1)	The demand is contingent on the price of the good fluctuating

2)	The demand is not impacted by the price of the product changing.

3)	The demand can be significantly impacted adversely by the price of the product rising.

4)	The demand can be significantly and positively impacted by the price of the product declining.

17) q01-017

Which is true of business distribution channels versus consumer channels?

Section 7-6e

Question options:

1)	They are shorter

2)	They are longer

3)	They are more diversified

4)	They are more concentrated

18) q01-018

Which of the following would be an example of a buying center?

Section 7-8 and think about it

Question options:

1)	Salesman, finance, V.P. of Human Resources, benefits manager

2)	Comptroller, customer service representative, quality control supervisor

3)	Sales manager, marketing director, V. P. Purchasing Department, Division V.P.

4)	Marketing manager, sales representative, quality control, budget manager

19) q01-019

In a new buy situation for a raw material, what are the main concerns of the business buyer?

Section 7-8c

Question options:

1)	Price, size, and delivery locale

2)	Timely, quality, and consistent supply

3)	Mark-up, load, and production conversion time

4)	Modifications, contractual obligations, and price

20) q01-020

What is a characteristic of component parts?

Section 7-7d

Question options:

1)	They are usually purchased from the same producer.

2)	They are processed before becoming part of the final product.

3)	These parts availability do not effect production deadlines

4)	They still have their identity once part of the final good.