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Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle? Price competition is intense. Marketing costs
Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle?
Price competition is intense.
Marketing costs increase as firms defend their market share.
The market may become saturated because nearly all potential customers have adopted the product.
The product is new for majority of consumers in the market.
To increase the customer base, firms consider entry into new markets and new market segments.
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