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Which of the following is not a common characteristic of high-leverage innovators? a. They manage innovation as an end-to-end process. b. They make their NPD
Which of the following is not a common characteristic of high-leverage innovators? a. They manage innovation as an end-to-end process. b. They make their NPD process visible. c. They spend more money on R&D than their rivals. d. They know what they customers really want because they have obtained deep customer insight. e. They increasingly use big data to gain insight into customer behavior
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