1. Which of the following is not a demand generator?

Expansion of an existing convention center to book new, larger events

New company moving to the city, creating 300 jobs

A local employer reducing its employee count by 25%

The addition of a professional sports team

2. You have a net profit of 12,600 and 50 room nights. What is your net profit per room night?

252

152

250

150

3. What are the three primary customer segments on a STAR report?

Discount, Leisure, & OTA

Group, Pre-paid, & Discount

Discount, OTA, & Leisure

Group, Transient, & Contract

4. What is the billboard effect?

SEM Bidding

Customers seeing an advertisement on social media

Customers seeing a hotel on an OTA and then booking directly with the hotel

Hotels advertising on billoards