Question
Which of the following is NOT a desirable quality for a brand name? A) It should suggest something about the product's benefits and qualities. B)
Which of the following is NOT a desirable quality for a brand name?
A) It should suggest something about the product's benefits and qualities.
B) It should be easy to pronounce, recognize, and remember.
C) The name should be a long word to get attention.
D) The name should translate easily into foreign languages.
E) It should be distinctive.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
