Which of the following is NOT a good way to keep the costs low?

1. using economies of scale
2. using the experience curve
3. relying primarily on one supplier for its key input
4. avoiding marginal customer accounts

Which of the following is NOT true about Focus strategy?

1. too narrow of a niche can be detrimental because there is no market for it
2. deeper understanding of the target customer base
3. 'focus' in focus strategy refers to focusing on the strengths of the company's products and/or services
4. targeting a narrow scope of the market