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Which of the following is NOT a limitation of the multi - attribute model? The model is compensatory; that is , a high rating on
Which of the following is NOT a limitation of the multiattribute model?
The model is compensatory; that is a high rating on an attribute can compensate for a low rating on another attribute.
The model does not account for the relative importance of attributes from the customer's perspective.
Consumers implicitly make tradeoffs between a product's attributes, but they often find it difficult to articulate them in the form of a multiattribute matrix.
The model may not account for the difference between features and benefits.
Focusing on the tradeoff between features may create a "features war" among competitive products.
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