Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Which of the following is not a potential defensive move to ward off challenger firms? Making an occasional strong counter - response to the moves

Which of the following is not a potential defensive move to ward off challenger firms?
Making an occasional strong counter-response to the moves of weak competitors to enhance the firm's image as a tough defender
Granting volume discounts or better financing terms to dealers/distributors to discourage them from experimenting with other suppliers/brands and/or trying to convince them to handle its product exclusively and force competitors to use other distribution outlets
Maintaining a war chest of cash and marketable securities
Using a blue ocean strategy to maneuver around competitors and concentrate on capturing unoccupied or less contested market territory
Lengthening warranties, offering free or low-cost training and support services, and providing coupons and sample giveaways to buyers most prone to experiment with using rival brands
image text in transcribed

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Successful Project Management

Authors: Jack Gido, Jim Clements

4th Edition

9780324656152, 324656130, 978-0324656138

More Books

Students also viewed these General Management questions