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Which of the following is not a potential defensive move to ward off challenger firms? Making an occasional strong counter - response to the moves
Which of the following is not a potential defensive move to ward off challenger firms?
Making an occasional strong counterresponse to the moves of weak competitors to enhance the firm's image as a tough defender
Granting volume discounts or better financing terms to dealersdistributors to discourage them from experimenting with other suppliersbrands andor trying to convince them to handle its product exclusively and force competitors to use other distribution outlets
Maintaining a war chest of cash and marketable securities
Using a blue ocean strategy to maneuver around competitors and concentrate on capturing unoccupied or less contested market territory
Lengthening warranties, offering free or lowcost training and support services, and providing coupons and sample giveaways to buyers most prone to experiment with using rival brands
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