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Which of the following is NOT a problem of the Market share/ Market Growth portfolio matrix? aSynergies are neglected. bThe thinking in life cycles is
Which of the following is NOT a problem of the Market share/ Market Growth portfolio matrix?
aSynergies are neglected.
bThe thinking in life cycles is outdated.
cThe classification is too simple.
dThe concept is essentially ignored in corporate practice.
TRUE OR FALSE
1. "Key account management" refers to management as a function.
2.Determining who reports to whom is part of the controlling function of management
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