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Which of the following is not a question asked to deduce a marketing-related key success factor? What are the industry product R & D capabilities
Which of the following is not a question asked to deduce a marketing-related key success factor?
| What are the industry product R & D capabilities and expertise in product design? |
| What shortcomings are almost certain to put a company at a significant disadvantage? |
| What product attributes and service characteristics are crucial? |
| What basis do buyers choose between the competing brands of sellers? |
| What resources must a company have to be competitive? |
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Management A Practical Introduction
Authors: Angelo Kinicki, Denise Breaux Soignet
10th Edition
1260735168, 978-1260735161
