Which of the following is not a reason why you would want to segment the market?

A$.$ The market has a segment of affluent customers that aren$$t well targeted.

B$.$ To increase sales in a marketplace where the current targeting approach isn$$t working

C$.$ The marketplace is too small to satisfy as a single market.

D$.$ To increase sales by selling to new customers in different locations or with different characteristics.

Group of answer choices

A$,$ B$,$ C$,$ and D

B only

A and C

A only

C only