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Which of the following is not a step of the planning phase of the strategic marketing process? A . Situation analysis B . Marketing program
Which of the following is not a step of the planning phase of the strategic marketing process?
A Situation analysis
B Marketing program development
C Gathering the resources
D Market, product, focus, and goal setting
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Risk Management And Financial Institutions
Authors: John C Hull
6th Edition
1119932483, 9781119932482
