Which of the following is not a type of media schedule? D

Continuity, i.e., maximise the number of weeks on-air at low weight

Burst, i.e., short periods on-air at heavy weight followed by long periods off-air

Pulse, i.e., periods on-air at heavyweight interspersed with periods on-air at low weight

Saturation, i.e., remain on-air until all category buyers are reached