Question
Which of the following is not accurate as concerns the retailers and buyers of action-capture cameras? It is easy for most potential buyers of action
Which of the following is not accurate as concerns the retailers and buyers of action-capture cameras?
It is easy for most potential buyers of action cameras to do considerable comparison shopping before making a decision about which camera brand to buy; as a consequence, they tend to be quite aware of the prices and P/Q ratings of different brands and the fact that retailers have periodic weekly sales promotions that feature sizable discounts off the regular retail price.
The buyers of action cameras in North America and the Asia-Pacific region are less sensitive to cross-brand price differences than are camera buyers in Latin America and Europe-Africa.
Multi-store chains account for the biggest percentage of action-capture camera sales, with online retailers second and small local retailers third.
Retail markups over the wholesale prices run 50% to 100%; thus, the models of a company with 3-star-rated action-capture cameras wholesaling for an average of $150 could retail for an average of $225-$300.
Retailers typically carry anywhere from 2-4 brands of action-capture cameras and stock only certain models of the brands they do carry, but in all four geographic markets there are around 20 "full-line" action camera retailers that stock most all brands and models.
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