Which of the following is not accurate as concerns the retailers and buyers of action$-$ capture cameras? Retailers typically carry anywhere from $2-4$ brands of action$-$capture cameras and stock only certain models of the brands they do carry, but in all four geographic markets there are around $20^$ prime prime full$-$line$^$ prime prime action camera retailers that stock most all brands and models Multi$-$store chains account for the biggest percentage of action$-$capture camera sales, with online retailers second and small local retailers third Retail markups over the wholesale prices run $50\%$ to $100\%$; thus, the models of a company with $3-$star$-$rated action$-$capture cameras wholesaling for an average of $$150$ could retail for an average of $$225-$$$300$ The buyers of action cameras in North America and the Asia$-$Pacific region are less sensitive to cross$-$brand price differences than are camera buyers in Latin America and Europe$-$Africa. is easy for most potential buyers of action cameras to do considerable comparison shopping before making a decision about which camera brand to buy; as a consequence, they tend to be quite aware of the prices and P $/$ O ratings of different brands and the fact that retailers have periodic weekly sales promotions that feature sizable discounts off the regular retail price $.$