Which of the following is NOT an element of the Promotional mix? Personal Selling Sales Promotion Public Relations Product Warranty A package of chewing gum is an example of what type of product? Unsought Shopping Specialty Convenience Your firm has just had its customer database hacked, and the criminals made off with millions of credit card numbers. Your brand reputation is at stake in the market. Which of the following elements of the Promotional Mix would you use to address this crisis? Personal Selling Sales Promotion Advertising Public Relations