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Which of the following is not an example of sales promotion? a small toy in a kid's Happy Meal at McDonald's a bumper sticker that

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Which of the following is not an example of sales promotion? a small toy in a kid's "Happy Meal" at McDonald's a bumper sticker that says, "Drink more milk" samples of a new low-fat snack cracker given away at a supermarket a display of fishing equipment by a sporting goods store in a shopping mall a banner ad on The Wall Street Journal's stock page Previous Page Next Page Page 8 of 60 Listen Which of the following is true regarding product life cycles and promotion? Promotion blends have to be constant at different life-cycle stages. Persuading becomes important in the market growth stage. In market maturity, more competitors enter the market and the promotion emphasis must now shift to building selective demand for the firm's own brand. In sales decline, the amount spent on promotion usually increases as firms use reminder promotion to increase demand. During market introduction, the basic promotion objective is to remind. Page 9 of 60 Drouole Dage Next Page

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