Question
Which of the following is not the source of change in the paradigm of modern communications? a.Customers can find information on the internet b.Advances in
Which of the following is not the source of change in the paradigm of modern communications?
a.Customers can find information on the internet
b.Advances in digital technology increased the way companies and customers communicate with each other
c.The growth of television channels makes the customers more solicited.
d.Marketers are shifting away from mass marketing
e.Ad-clutter is increasing
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
