Question
Which of the following is NOT the type of data companies need to capture? Select one: a.Online interactions b.Confidential personal data such as social security
Which of the following is NOT the type of data companies need to capture?
Select one:
a.Online interactions
b.Confidential personal data such as social security numbers
c.Personal interactions
d.Exposure to advertising
e.Companies need to capture all of these types of data.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
