Which of the following is NOT true about Differentiation strategy?

1. differentiating only at one point along the value chain
2. opportunities to charge a premium
3. potential pitfalls when there is no price parity
4. offering something valuable and unique to the customers

Apple is diversified in multiple industries such as smartphones, tablets, laptops, TV, smartwatch, etc., but they have one store (Apple store) to sell all of their products. This creates synergy for Apple by lowering costs and it is an example of

1. sharing activities
2. leveraging core competencies
3. vertical integration
4. pooled negotiating power