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Which of the following is not true about managing and measuring online media? Multiple Choice Different software packages must be used to manage each major

Which of the following isnottrue about managing and measuring online media?

Multiple Choice

  • Different software packages must be used to manage each major social media platform.
  • Marketing automation software tracks individual customers' behavior.
  • When earned and owned media are online, results can be measured more quickly.
  • Tracking online data allows marketing managers to adjust their marketing strategy.
  • When earned and owned media are online, it is easier to measure results.

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