Which of the following is NOT TRUE about sales promotion?

Group of answer choices

It could be used to appeal to price$-$conscious customers with low prices or supply$-$added value

It could be used to reinforce behavior and increase consumption of loyal customers

It could be used to break loyalty and encourage switching of competitors$$ customers

It could be used to persuade brand switchers $($variety$-$seekers$)$ to become brand loyal customers and buy your product exclusively