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Which of the following is NOT true for marketing strategies based on stimulus generalization? A . They include product - line extensions, in which related
Which of the following is NOT true for marketing strategies based on stimulus generalization?
A
They include productline extensions, in which related products are added to an established brand, such as P&G using the wellknown liquid cleanser brand for Mr Clean, Mr Clean Magic Eraser, and Mr Clean Auto Dry.
B
Distinctive packaging designs create strong associations, and the consumer might choose another brand with the same type of packaging, thinking that the product will provide the same results.
C
Companies such as Google, Bell Media, Heinz, and Samsung rely on their positive corporate images to sell different product lines.
D
Copycat brands" that claim they are able to achieve the same results as the brands they are imitating are successfully winning consumer appeal even if they fall short of their claims.
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