Which of the following is NOT true of $$scent marketing?$$

a$.$

Consumers can easily escape ambient scent marketing.

b$.$

Retailers use food with a sharp aroma to entice consumers to the store.

c$.$

Brands use scents to connect with consumers, resulting in a more memorable experience.

d$.$

Brands use ambient scents to promote a brand.

e$.$

Retailers using certain scents have translated into more favorable evaluations and higher sales.