Which of the following is NOT true regarding specialty shopping?

Question $31$ options:

In specialty shopping, typical shopping occasions are buying organic vegetables, a luxury automobile or a high$-$end mountain bike.

In specialty shopping, consumers are primarily concerned with minimizing their effort to get the product or service they want.

In specialty shopping, consumers know what they want and will not accept a substitute.

In specialty shopping, consumers are brand and$/$or retailer loyal and are willing to pay a premium price to get exactly what they want.