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Which of the following is NOT true regarding the source effect? The spokesperson'scredibility is measured by a source's perceived attractiveness and trustworthiness . Communication is

Which of the following isNOTtrue regarding the source effect?

The spokesperson'scredibility is measured by a source's perceivedattractiveness and trustworthiness.
Communication is more effectivewhen the audience canidentify withthe spokesperson in the ad.
The key to a testimonial execution iscredibility.

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