Which of the following is the best example of effective distribution?

1. Gillette Co. selling 3-packs of razor blades with low priced razors with "bundled" pricing
2. Coca-Cola measuring the costs of selling its beverages to convenience store accounts
3. Samsung selling a home entertainment system including TV, DVD player, surround-sound speakers, and ancillary "add-ons"
4. Duracell distributing AA batteries in 4-pack, 8-pack, 16-pack, and 48-pack sizes
5. U-Haul renting its trucks with accessories such as boxes, pads, and sealing tape

2.The creative development process starts with a __________, which is a written document

and communication to an advertising agency giving direction on how to approach the

creative process based on image ratings of the product, an assessment of advertising, and

general business opportunities and objectives.

A.brief

B.budget summary

C.positioning statement

D.Unique Selling Proposition - "USP"

E.campaign statement