Which of the following is the definition of Media Planning used in the Advertising Class?

a$.$

The process of designing a course of action that shows how Advertising Time and Space will be used to contribute to the achievement of Marketing Objectives.

b$.$

All of the Above.

c$.$

A series of decisions involved in the delivery of an Advertising Message to prospective purchasers and $/$or users of a product or service.

d$.$

A decision process leading to the use of Advertising Time and Space to assist in the achievement of Marketing Objectives.