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Which of the following is the sports marketer s best defense / strategy to combat the intangible nature of sports? Which of the following is

Which of the following is the sports marketer

s best defense

/

strategy to combat the intangible nature of sports?

Which of the following is the sports marketer

s best defense

/

strategy to combat the intangible nature of sports?

Highlight the competition.

Discuss the great ushers and stadium personnel.

Highlight the stadium factors or sportscape.

Discuss the great athletes on the team.

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