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Which of the following is true of consumers in the new marketing communications model? Question 3 Select one: a . They are better equipped to
Which of the following is true of consumers in the new marketing communications model?
Question Select one:
a
They are better equipped to find product and brand information on their own.
b
They are more reliant on massmedia marketing methods for product information.
c
They are more reliant on traditional methods of marketing for product information.
d
They are less powerful than before in affecting the way a company markets its products.
e
They are less informed than before about companies and product marketing techniques.
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