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Which of the following is true of customer value? a. A customer's perception of value is not defined by a customer's wants. b. Supply chains
Which of the following is true of customer value?
a. A customer's perception of value is not defined by a customer's wants.
b. Supply chains are not related to customer value.
c . Marketers should not worry about getting their message out to customers.
d. The monetary benefits associated with a product do not impact the customer value.
e. Value is what customers receive from a product less what they give to obtain it.
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