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Which of the following is true of making service promises in an organizational context? Multiple choice question. All service communications should make services more attractive
Which of the following is true of making service promises in an organizational context? Multiple choice question. All service communications should make services more attractive than they actually are. Customers' expectations of a service affect their evaluations of its quality. Companies should always create the perception that they have high-quality service. Single-value offerings work better than tiered-value offerings under all circumstances
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