Which of the following is true of marketing and social media?

It is relatively easy for firms to measure increases in target customers' purchase likelihood due to social media activity.

Firms operating internationally should avoid foreign social media sites because differences in language can lead to crucial misunderstandings.

Firms' promotional objectives often focus on enhancing brand familiarity by increasing the number of customers who insist on a brand.

Firms would do best to focus primarily on generating millions of followers on the various social media platforms.

There are really only two or three ways for firms to offer value to potential customers over social media.