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Which of the following is true of situation analysis? Question 11 options: A) It overlooks the opportunities and threats to an organization. B) It is
Which of the following is true of situation analysis? Question 11 options: A) It overlooks the opportunities and threats to an organization. B) It is executed before creating the mission statement of an organization. C) It is independent of political and demographic factors. D) It categorizes strengths and weaknesses as outside the control of a firm. E) It is performed using a SWOT analysis
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
