Which of the following is true of strategic planning in afirm?

A.

It focuses on thefirm's internal environment rather than the external environment.

B.

It deals with adapting the firm to take advantage of changing marketing opportunities.

C.

It deals with maintaining thecompany's current business ventures.

D.

It involves preparingshort-term investment objectives at the product level.

E.

It occurs at thebusiness-unit, product, and market levels rather than at the corporate level.