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Which of the following is true of today s consumers? Advertising to teenagers and young adults is easy because they listen to a lot of

Which of the following is true of todays consumers?
Advertising to teenagers and young adults is easy because they listen to a lot of radio, read extensively, and watch a lot of TV.
Advertising to older adults is tricky because they expect a seamless experience with a brand across different touchpoints more than other segments do.
Consumers have more access to information, content, and purchasing options than ever before due to access to digital devices.
Consumers today feel most satisfied about a purchase when they have spent a great deal of time and effort to make the right purchase decision.

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