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Which of the following is TRUE? Product positioning is the perception in consumers' minds of the nature of a company and its products relative to
Which of the following is TRUE? Product positioning is the perception in consumers' minds of the nature of a company and its products relative to other brands being offered by the company. Visual processing is harder for consumers to recall. The six steps in the hierarchy of effects model might not always constitute the route taken by a consumer. The position that is used in one country must be appropriate for another country
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