Question
Which of the following is typically NOT a benefit of using e-CRM (electronic customer relationship management) to support customer engagement? Increasing costs due to reaching
Which of the following is typically NOT a benefit of using e-CRM (electronic customer relationship management) to support customer engagement?
Increasing costs due to reaching more people
Opportunities for gamification
Targeting more cost-effectively
Customization of the marketing message.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
