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Which of the following must a company do to effectively use technology in its marketing efforts? Design features for customers to use on the company

Which of the following must a company do to effectively use technology in its marketing efforts?

  • Design features for customers to use on the company website that rarely get updated.
  • Avoid using online reviews since customers could post negative information about the company's products.
  • Review the implemented technology formats on a regular basis to determine if any changes need to be made.
  • Select the same technology formats for marketing its products that its competitors use.

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