Which of the following qualifies as a Hypothesis? Attitudes towards the statement, "NBA players get paid too much" do not vary by gender. Marketing Research is a boring subject to study. The manager expects the reports on her desk by noon. What is the preferred brand of athletic footwear for the target market? If men would listen to women more often the world would be better place. A limitation of focus groups is: the need for statistical expertise. the length of time they take to implement. the lack of representation of the population of interest. none of the above Research errors can be divided into two broad groups, known as systematic error and random errors. T F The only way to eliminate random error entirely is to survey every single member of the population use statistical analysis use a longitudinal study use a causal research design Sample design errors include frame error. T F Random errors include interviewer bias. T F A marketing researcher subcontracts the data collection process to a field services firm. After the data is collected, the researcher is editing the questionnaires, and finds a large number of mistakes. In many cases skip patterns were not followed, and difficult questions were often skipped. The researcher contacts several of the persons that did the interviewing and finds that they received little, and in some cases, no training or supervision. What kind of error is evident here? Processing error interviewer error (bias) surrogate information error measurement instrument bias none of the above An example of nominal scale data would be which of the following? preference data index numbers sex of the respondent unit sales none of the above