Interview 15 to 20 students at your institution to determine the most effective way of reaching them

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Interview 15 to 20 students at your institution to determine the most effective way of reaching them

(i.e., communicating a message). After identifying the best methods, determine how your athletics department should attempt to communicate with students (both on and off campus) with regard to attending athletics events.

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Sport Marketing

ISBN: 9781450424981

4th Edition

Authors: Bernard J. Mullin , Stephen Hardy , William A. Sutton , David J. Stern

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