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Which of the following refers to a marketing intelligence technique? 4 ut ofO a . benchmarking ) competitors' productsOb. increasing the annual budget for research

Which of the following refers to a marketing intelligence technique?

4

ut ofO a

.

benchmarking

)

competitors' productsOb. increasing the annual budget for research and development

(

R&D

)

O c

.

interviewing customers randomlyOd. implementing product diversificationO e

.

investing heavily in primary research

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