Which of the following refers to the functions of Customer Relationship Management?

1. Active streamlining of a business's supply activities to maximize customer value and gain a competitive advantage in the marketplace.

2. Managing and analyzing customer interactions and data throughout the customer lifecycle.

3. Choosing from a set of alternatives to achieve organizational or managerial objectives or goals.

4. Automatization of basic accounting, invoicing, financial analysis, forecasting, reporting, procurem