Question
Which of the following refers to the way researchers go about using knowledge and evidence to reach objective conclusions about the real world? primary method
Which of the following refers to the way researchers go about using knowledge and evidence to reach objective conclusions about the real world?
primary method
quantitative method
the scientific method
qualitative method
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
