Which of the following regarding quasi$-$luxury brands is FALSE?

a$.$ Quasi$-$luxury brands provide an excellent store atmosphere and are located in expensive shopping areas.

b$.$ Most products quasi$-$luxury brands sell are made by artisans and well$-$trained apprentices.

c$.$ Quasi$-$luxury brands employ some business strategies luxury brands employ to distinguish them from masstige and mass brands.

d$.$ Quasi$-$luxury brands are often described as affordable and accessible luxury brands.