Question
Which of the following represents characteristics of the augmented product? a. provides with new ways to satisfy customers b. exceeds customers' expectations c. meets customers'
Which of the following represents characteristics of the augmented product?
a. provides with new ways to satisfy customers
b. exceeds customers' expectations
c. meets customers' expectations
d. offers customers benefits they seek
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
