Which of the following scenarios relates to the phenomenon of brand equity? Select answer from the options below Bobby cannot remember whether the slogan "A New Generation" belongs to Coke or Pepsi. Bobby is willing to spend an extra 35 cents on a Pepsi instead of a generic soda from the same vending machine. The Johnson family is willing to pay more for their SUV than the other cheaper alternatives in their purchasing class. Jill can't tell the difference between the taste of Peter Pan and Jiff peanut butters