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Which of the following segments is true of the introduction stage of the product life cycle? The emphasis is on creating the right product, generating
Which of the following segments is true of the introduction stage of the product life cycle?
The emphasis is on creating the right product, generating awareness of the new product, and getting potential customers to try it
Price is less important than in later stages because consumers might be willing to pay a fairly high price if they think the product can satisfy some unmet or poorly met need.
All of these are true
The most important aspect of the marketing mix is are product design and promotion
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